Travelers Want Videos
66% of travelers watch videos when planning a trip. Those viewers are 115% more likely to make a reservation than those who don’t see a video.
Hotel Video Marketing
Video Marketing is a critically important tool for the travel industry. It helps convey an emotional experience to viewers: the feeling of walking into a beautiful hotel lobby, the comfort of a clean hotel room, the excitement of arriving at a resort with on-site entertainment. Second only to being there in person, video is truly the best way to convey what guests can expect during their stay. We can work with you to evaluate and produce videos to seamlessly integrate with and enhance your marketing plan.
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Why video works
A landing page with professional video generates 4 – 7 times more engagement, and results in increased bookings.
Sell the Experience
65% of travelers watch videos to check the available activities at potential destinations. Visualize their complete travel experience with a video.
Video Increases SEO
Featuring a video significantly increases the chances of being a first-page Google search result – an extremely important factor in the highly competitive travel market.
Travelers Trust Video
87% of people who see positive video testimonials from former guests are more likely to stay at the hotel – authenticity makes an impact.
A tailored approach
Impress potential guests with the right mix of videos
Hotel Profile
The centerpiece to your hotel video marketing strategy, the profile video introduces your hotel to prospective guests. Great for showcasing hotel amenities, core values, and staff courtesy, the hotel profile video conveys everything that makes your hotel stand out.
Testimonial Videos
Hotel & resort guests rely heavily on the opinions of other travelers when making booking decisions. Authentic unscripted testimonials broadcast a consistently positive image, and are a vital component towards building trust and confidence with future guests.
Video Tour
The Video Tour addresses several key concerns that travelers expect to see covered in a video. It very effectively communicates to viewers the quality & style of the hotel (or resort), highlights key amenities, and importantly – shows the difference between room categories.
Scripted Ads
For announcements, event promotions, and feature-specific videos, the scripted ad combines professional voiceover with visually captivating visuals & a coordinated music track. Great for very specific messages, and works well with a strong call to action.