Videos Build Trust
71% of people say watching an attorney video gives them a positive impression of a practice. Unlike text or images alone, video connects with viewer’s emotions.
Attorney Video Marketing
Video offers a unique opportunity for attorneys to make a great first impression with potential clients. Our attorney video marketing offers viewers the feeling of a one-on-one relationship that’s difficult to provide through plain text. Clients can get a feel for your personality and style, which can help them determine if you’re a good fit for them. Video also increases your website’s appeal – many people simply prefer watching videos to reading text.
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Why video works
58% of viewers see an attorney’s practice as more trustworthy, due to their video content.
Get More Visitors
Attorneys who use video marketing see two to three times as many monthly visitors to their sites and a 157% increase in organic traffic.
Clients Watch Video
48% of people use video to research a particular service. 28% use it to gauge the competition, and 16% use it to research companies.
Higher Click Rates
Compared to their plain text counterparts, videos found through universal search results have a 41% higher click through rate.
A tailored approach
Impress potential clients with the right mix of videos
Attorney Profile
Most attorney video marketing strategies begin with a profile video. It introduces you and your practice to potential clients, while highlighting your objectives, values, and all-star legal team.
Educational Videos
Educational videos establish you as an authority in your field, while building your brand. Take this opportunity to offer insight into how legal proceedings work, how clients can prepare for certain events, and similar.
FAQ Videos
Clients have many questions, especially about legal procedures. FAQ (frequently asked question) videos let you answer these questions in an engaging “search engine friendly” way, while showing your expertise & personality.
Testimonial Videos
Prospective clients want to know that you’re successful. Let your former clients show them, by way of client testimonial videos. They’re a powerful way to establish credibility and build trust with your viewers.