Expert Video Series

Prospective clients have questions, and as an expert in your field, you have answers. Leverage the information you already have, and build your brand with an informational video series. This is a fantastic way to quickly generate content for your website, YouTube channel, or social media page - increasing your search visibility, and presenting yourself to prospective clients as a proven industry leader.

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Some brands we've done an Expert Video Series for include:

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SEO Optimized

Build your brand with a strong video presence.

An expert video series generally involves the development of several “frequently asked question” videos.  Each video focuses on a single question, providing information and offering immediate value to prospective customers.  These videos are SEO targeted to the questions they answer, and can come up directly in Google search results.  It’s a great way to get in front of potential clients who are seeking information related to your services – and to do so precisely when they’re most interested.  In addition, there are a number of creative ways to target these videos to reach new prospects.

An expert video series generally involves the development of several “frequently asked question” videos. Each video focuses on a single question, providing information and offering immediate value to prospective customers. These videos are SEO targeted to the questions they answer, and can come up directly in Google search results. It’s a great way to get in front of potential clients who are seeking information related to your services – and to do so precisely when they’re most interested. In addition, there are a number of creative ways to target these videos to reach new prospects.

Content is King

A stream of topics that are fresh and evergreen.

One of the biggest challenges when pursuing a video marketing program is generating great ideas for content.  With an expert video series, topics are very easy to generate – as they’re driven by customer questions that you already regularly answer.  We try to tailor the topics for a combination of content that’s topical and fresh, with content that’s evergreen and relevant for years to come.  By taking this approach, you can build up a library of valuable videos that grows over time – while also capitalizing on time-sensitive topics.

One of the biggest challenges when pursuing a video marketing program is generating great ideas for content. With an expert video series, topics are very easy to generate – as they’re driven by customer questions that you already regularly answer. We try to tailor the topics for a combination of content that’s topical and fresh, with content that’s evergreen and relevant for years to come. By taking this approach, you can build up a library of valuable videos that grows over time – while also capitalizing on time-sensitive topics.

Calendar Showing Video Production Schedule Example

The Frequency Fits

Publish videos at a pace that fits your business.

Our approach to developing an expert video series is tailored to your company.  Expert videos can be produced in a minimal manner that’s very budget conscious – or in a high production value manner with extensive visuals, graphics, and more.  Furthermore, these videos are often produced in bulk, and can be published at any pace.  For various use cases, we’ve published videos 20 at a time, once a week, and once a month.  We’ll work with you to understand your business and make recommendations that support your brand while fitting your budget.

Our approach to developing an expert video series is tailored to your company. Expert videos can be produced in a minimal manner that’s very budget conscious – or in a high production value manner with extensive visuals, graphics, and more. Furthermore, these videos are often produced in bulk, and can be published at any pace. For various use cases, we’ve published videos 20 at a time, once a week, and once a month. We’ll work with you to understand your business and make recommendations that support your brand while fitting your budget.

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Every video project begins with a conversation. Whether you’re exploring video for the first time, or have a comprehensive vision with detailed requirements – we’re here to help.

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