The goal of this video was to quickly and efficiently explain to potential customers how a particular website works – advertising the site’s product, and showing customers how to order.
For this video to succeed, it was critical that the visual material match the site. We accomplished this by capturing images directly from the site, and stitching them together.
Once combined, the images were animated with motion and highlight overlays. A carefully designed script and crisp voice over finished the job, tying together the visuals in an easy to follow step by step format.