The business owner selling this jewelry primarily via an online mailing list wanted to work video into the marketing strategy. To be successful, the bracelet video would have to give readers something they weren’t already getting from the product’s description text and associated images.
We decided to take a series of custom photos for the video, first acquiring and mounting the product on a cast hand model for optimum display from all angles. We wrote a script based on the product description, remaining within the viewer conscious 30 second target length.
We coupled an accented read of the script with upbeat music, and visually interesting motion applied to the enhanced photos. The result is short and to the point, but exciting and visually intriguing nonetheless.