The founder of this company was looking for a fun, affordable way to connect her product with customers. Keeping the approach light was important, as was showcasing the fun nature of her brand.
We setup for an “infinite white” studio shoot – in essence, a cleanly lit studio shot with a white background. Multiple takes of an off the cuff message were taped. with the best selects later edited together. To really liven up and better reflect the brand’s personality, colorful text was added in during the editing phase – enhancing the points made in the video, and adding visual interest.