Case Study

The various participants in this personal makeover project wanted to create a video showcasing the collaborative effort they were undertaking. Showing the transition from before to after was critical, as was making clear each individual’s contribution to the process.

We approached this video with two days of shooting: A “before” day, and an “after” day that spanned the process at the salon and the studio photographs that followed. The various interactions were recorded live throughout the day, and later selected from to match the various interviews that were recorded following the associated stages of the makeover.

Featured Video Elements

  • On Location Interviews
  • Live Action B-Roll Footage
  • Slide Shots to Add Visual Interest & Motion

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