Since we’re already on the topic of marketing, consider this DIY tip. People have short attention spans, and a limited amount of time they’re willing to invest.
When creating a video yourself, remember that great content is useless if the viewer stops watching. The best way to guard against this is simple preparation. Plan what you’re going to say ahead of time – not necessarily word for word, but basic topics and concepts. Keep it simple, and keep it short.
There’s no hard and fast rule; estimates vary by viewer and topic. Generally speaking though, I prefer to limit most web videos to a maximum 3 minutes – targeting 30 to 120 seconds. If there’s just too much to say, consider breaking up the content into multiple videos. Segment the information as appropriate, and let the viewer decide what’s important to them. As always, feel free to reach out with any questions and consider Matt of all Media Productions a resource available to you for any of your video needs.